Give the project a short, identifiable name. Fictional example: Video campaign to launch a new service.
Describe what you want to create, for whom and in what context. Example: launch a new service with the communication tools best suited to the target audience.
State the result the project should achieve. Example: generate enquiries, improve understanding, strengthen brand image, support a launch or train a team.
Describe the people you want to reach. Example: prospects, existing clients, partners, employees, learners or event participants.
List exactly what you expect to receive. Example: website, film, visual assets, training modules, source files, export versions or documentation.
Indicate the estimated number or volume of items. Example: 1 main film + 8 clips + 20 retouched photos.
Specify expected duration, aspect ratio, resolution or dimensions. Example: 2 min in 16:9 4K and 30 sec clips in 9:16 1080x1920.
Describe your creative expectations. Example: premium or accessible style, visual identity, user experience, storytelling, pedagogy, accessibility or specific references.
State mandatory technical or operational requirements. Example: platform compatibility, delivery formats, hosting, brand guidelines, accessibility, security or legal requirements.
Indicate the production, event or training location if known. Example: Paris, France - client premises and conference venue.
